Are you a Rethinker?

Welcome to the Absolut Startup Hub, we are dedicated to support startups that will change the future of packaging.

Let’s shape the future together.

Smart and interactive solutions is on the verge to disrupt the future of packaging. New innovations and tech are transforming the role that packaging plays – from being a container of liquid to a direct link to the consumers. Our vision is to lead that transformation and remain in the forefront with new technologies and richer user experiences. We have launched Absolut Startup Hub to support and coach startups that explore smart packaging solutions that connects people, brands and products in new and exciting ways. This is our commitment to the future.

“We’re a global company that believe in the power, energy and drive in startups. We think great things can happen when these two forces combine”

Ilgi Evecan Duran, Manager LivingLab innovation hub

Smart and interactive solutions is on the verge to disrupt the future of packaging. New innovations and tech are transforming the role that packaging plays – from being a container of liquid to a direct link to the consumers. Our vision is to lead that transformation and remain in the forefront with new technologies and richer user experiences. We have launched Absolut Startup Hub to support and coach startups that explore smart packaging solutions that connects people, brands and products in new and exciting ways. This is our commitment to the future.

“We’re a global company that believe in the power, energy and drive in startups. We think great things can happen when these two forces combine”

Ilgi Evecan Duran, Manager LivingLab innovation hub

this is our startup coaching program

Absolut Startup Hub is a tailor-made coaching program that will help you grow. You will get support on brand building, innovation, marketing and sales from senior executives and managers from the pioneering and creative brand Absolut Company. From our program partners you will also learn more on how to create sustainable businesses, fundraising and how to ensure great customer experiences.
All in all, we’re here to help you to unleash the full potential in your startup’s growth.

This is the first lineup of mentors. More are joining further on.

Ilgi Evecan Duran

Manages the LivingLab innovation hub which is behind the Absolut Startup Hub program. Experienced in leading the innovation agenda, devising brand strategies and coaching startups. She uses her experience in innovation and her position as a board member to help companies in their innovation journeys.

Mauve Croizat

Finance VP for TAC, with over 15 years experience in different countries (France, USA and Sweden). She has held multiple positions across finance from Cash management, M&A, business Development and Financial Planning & Analysis. In her spare time, she just joined an impact investing fund, aiming at financing start ups with positive environmental or societal business purposes. She could support in challenging a business model, assessing business opportunities and viability as well as developing business plans or building up presentation to potential investors.

Nastaran Soultani

Director Åhus Akvavit with more than 10 years of experience within business development, innovation and marketing globally. Created brands and products from scratch to launches and executions on markets. Understands and been responsible for the entire chain from idea, innovation, marketing, execution and sales on the market. Entrepreneurial background managing her own business as well as long experience from big global organisations. Also holds a diploma in coaching.

Caitriona Murphy

Global Brand Manager with expertise within connected packaging, channel marketing and retail innovation

Louise Werner

Director of Future Packaging with extensive experience within brand strategy, innovation management and insight generation.

Eric Näf

Director Packaging Development with background and long experience in marketing, innovation and product development. Has headed up many development projects for Absolut Vodka and also drives packaging strategies and conducts exploration in pursuit of future solutions. Has a stronghold in realization of ideas and concepts and a special interest in any solutions related to intelligent/interactive packaging.

Caroline Perman

Leads global marketing and strategy initiatives for Malibu, with +8 years experience from various roles managing consumer brands globally and in the nordics. Have a passion for brand building and a strong commercial focus, always with the end consumer in mind. With experience in brand building and business development and she can help companies in their scale up journey with strategy, marketing and sales related topics.

Lena Danielsson

Global Director New Business at The Absolut Company. Expertise in New Ventures and Lena can help startups with innovation and new business development

Kevin D’souza

Experienced Creative and Multi-Designer. Specialised in branding, advertising, conceptual and functional design spanning both the print and digital worlds.

Fabiola Rivera Bello

Global POS Procurement Manager, working with the development and production of global visibility assets for brands such as Absolut and Malibu. International living and working experience with great experience building and improving indirect procurement organizations from scratch. The main focus of the coaching sessions will be on all topics related to Supplier Management and how this can help your company to build strong foundations for your business ideas.

Johan Radojewski

VP Marketing for Malibu, with more than 10 years of experience within Communications & Channel Marketing. Johan has been leading both brand strategy, innovation and communications for Malibu & Kahlúa. Leading the development of Malibu’s most innovative brand campaign ever; Malibu Games.

Jean-Charles vanNuijs

Marketing Manager of Absolut Elyx. His area of expertise is mostly in the field of business development and creating a strong commercial and brand plans. He has worked in a start-up environment as part of the Our/Vodka project, setting up the Amsterdam and London distilleries from scratch, and scaling these businesses. He can help startups with building brand and commercial plans.

join ABSOLUT STARTUP HUB and APPLY TODAY

If you are a growth stage startup with a solution that can be applied within packaging and connectivity, you can apply. It could be solution or a new technology that enables outstanding experiences like connected material or merger of physical and digital interfaces. Do you have it? Don't wait – apply today!

If you are a growth stage startup with a solution that can be applied within packaging and connectivity, you can apply. It could be solution or a new technology that enables outstanding experiences like connected material or merger of physical and digital interfaces. Do you have it? Don't wait – apply today!

Key milestones

The startup coaching program is now open for applications. After the initial screening process, the selected startups will join the program in October.

NOV 29

Applications deadline

NOV 1

Selected startups announced 1st Selection

NOV 29

2nd Selection

NOV 20

Coaches and startups meetup

DEC 2-6

Startup Sweden bootcamp

JAN 16

Absolut bootcamp

Inspiration

With Connected Bottle, Malibu leads the way in digital innovation and create added value consumer experiences, transforming each bottle into a media touchpoint. Utilizing NFC technology and mobile devices, consumers can access exclusive content that connects them to the brand and to each other just by tapping the bottle with their phone.

With Connected Bottle, Malibu leads the way in digital innovation and create added value consumer experiences, transforming each bottle into a media touchpoint. Utilizing NFC technology and mobile devices, consumers can access exclusive content that connects them to the brand and to each other just by tapping the bottle with their phone.

about The Absolut Company

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of some of the world’s best known liquor brands.

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